Fintech: Southeast News

Fintech Southeast News curated each weekday for Alabama, Florida, Georgia, Kentucky, Mississippi, North Carolina, South Carolina, and Tennessee



Posted October 26, 2021


Equifax has launched a Digital Identity as a Service capability, The Equifax Cloud.

Equifax Digital Identity as a Service combines data and analytics with cryptography to help provide a higher degree of trust “without sacrificing user experience.”

Bryson Koehler, CTO at Equifax said businesses worldwide are challenged with detecting increasingly sophisticated fraud attempts, “and the cloud enables secure and scalable real-time insights and decisions that simply aren’t possible in a non-cloud environment.”

{mprestriction ids="1,4,9"}“There’s a common misconception that financial institutions must choose between mitigating fraud risk and acquiring new customers,” said Adam Gunther, SVP of global identity and fraud at Equifax.

“With Digital Identity as a Service it’s possible to achieve both with greater identity assurance through optimised technologies.”
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The goal is that Digital Identity as a Service gives consumers greater control over what information is shared, enhances protections against synthetic identity fraud and third-party account takeover, and strengthens user profiles with differentiated data from Equifax.


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