Posted February 04, 2021
AP (CHARLOTTE, N.C.) — Truist recently announced it will be an Official Retail Bank of The National Football League (NFL). As part of Truist’s and the League’s longstanding partnership with Visa, Truist will obtain marketing and retail bank rights, as well as opportunities for activations with the NFL at League events and fan experiences. This sponsorship will deliver on the shared purpose of all partners to drive positive change and inspire better lives and communities for clients, customers and fans across the country.
To kick off this relationship, Truist launched a new ad campaign ahead of Super Wild Card Weekend. Produced by acclaimed director Peter Berg, the commercial explores the concept of “unlocking potential” both on and off the field. The spot—which will air across several platforms including on FOX and within programs on the NFL Network—includes several scenes showcasing how people around the country are unlocking different areas of potential in their daily lives, whether it’s playing football in the NFL or working to better their community.
“We look forward to working closely with Truist and Visa to unlock the potential of our players, fans and NFL communities both on and off the field,” said Tracie Rodburg, NFL SVP, Sponsorship Management. “We are thrilled to kickoff Super Wild Card Weekend with Truist launching creative as an Official Retail Bank of the NFL.”