Posted May 31, 2021
This North Carolina startup says the key to teaching financial literacy to Generation Z is simple: games and incentives.
Meet Zogo Finance, a Durham-based fintech startup founded by a Gen Zer himself, recent Duke University grad Bolun Li.
Since launching its gamified financial literacy app back in 2019, it has hit 300,0000 users, 7 million module lessons completed, partnered with 85 financial institutions, and, most recently, started a pilot program with American Express.
“Our partnership with American Express was a major breakthrough as the first global financial institution to bring us on as a partner,” Li told Hypepotamus.
“It also signaled the importance of how banks, credit unions, and other FIs (financial institutions) are increasingly interested in engaging with next-gen audiences and winning over the Gen Z consumer.”
The startup is planning a number of launches with other major financial institutions. There are also plans to start expanding into other sectors beyond finance.
“So stay posted,” says Li.
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