Fintech: Southeast News

Fintech Southeast News curated each weekday for Alabama, Florida, Georgia, Kentucky, Mississippi, North Carolina, South Carolina, and Tennessee





Posted February 17, 2021

DURHAM – A graduate of the 2019 IBM Accelerator in Charlotte, Home Lending Pal (HLP) is developing an app to help home hunters find lenders fundamentally different from similar services such as Lending Tree. It expects to wrap up beta testing and hit the market by March or April.

Founded in 2017 in Miami, now co-located in Durham and Orlando, HLP has raised $1.2 million in backing from angel investors, grants, and co-founder Bryan Young.

Young was formerly a successful strategic consultant for Marketo and longtime marketing professional. At 24 he was recognized by both Bloomberg and Ernst and Young as a top entrepreneur under the age of 40 for launching and building the BEC agency.

After selling the agency he was recruited by the VP of Sales at Marketo to launch the company’s strategy group where Bryan oversaw the Marketo instances at major companies including the NBA league office, Panasonic North America and Xerox EMEA.

A near foreclosure on his mother’s Orlando home, bought with a sub-prime loan when he was still a teenager, inspired his desire to start the company. He sold his condo and his luxury cars to initially fund the company. He teamed with co-founder Steven Better who has s background in finance and the mortgage industry to form HLP.

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