Fintech: Southeast News

Fintech Southeast News curated each weekday for Alabama, Florida, Georgia, Kentucky, Mississippi, North Carolina, South Carolina, and Tennessee



Posted August 27, 2021


NASHVILLE, Tenn.–(BUSINESS WIRE)–DeepTarget Inc., a solution provider that utilizes data mining and business intelligence to deliver targeted engagements across digital channels for financial institutions, today announced at the MEA & REDi Annual Users Group an extension of their partnership with MEA Financial, a national leader in the provision of innovative software solutions to the financial services marketplace around the nation. Through the extended partnership, DeepTarget’s Digital Experience Platform (DXP) for enterprises, including its 3D StoryTeller™ and AI-based Predictive Campaigns, will be integrated and available on all MEA’s digital platforms, including the UniFI Digital Banking Platform. DeepTarget’s enhanced, patent-pending DXP platform and its socially inspired stories also work well with MEA Financial’s Mobile Banking solution, offering an opportunity for an immediate upgrade in engagement innovation.

This partnership enables MEA Financial users to seamlessly leverage DeepTarget’s Digital Experience Platform (DXP), allowing banks and credit unions to uniquely engage consumers throughout their digital banking journey with personalized messaging and smart, immersive, Financial Stories. The DXP includes 3D StoryTeller™ with discoverable AI-powered financial stories and built-in predictive targeting, enabling financial institutions of any size to uniquely match targeted offers, financial fitness information, relevant onboarding information, and relevant community messaging to consumers based on specific financial life stages.


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