Fintech: Southeast News

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Posted September 22, 2021


Casinos and other betting venues are increasingly going digital.

That is due in large part to online sports betting, which the American Gaming Association estimates will attract 30 million new players in the coming years.

An important entry point for new players is Freeplay games and titles, says Chalkline CEO Daniel Kustelski.

That is exactly what Chalkline, a Nashville-based analytics company, provides. Media companies, casinos, and sportsbook operators can attract new customers and understand current bettors as they look to grow their online presence.

“Our media company partners are looking to monetize their customer base via their own sportsbooks and through our freeplay games they can educate and acclimate sports fans about how betting works,” Kustelski told Hypepotamus. “Our casino and sportsbook partners are working hard to transition customers from retail to online, and from other casino products to betting, and our games help them to do that, too.”

Focusing on personalization and localization, Chalkine provides important customer data that could drive different paid games down the line. “There really is no better way for players to learn how to place online and mobile sports bets than by being able to go through the process without having to wager any of their own money. And that is the real beauty of our games,” added Kustelski.


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