March 05, 2021
COCOA, Fla. – When Amazon opens new delivery stations in Cocoa — and potentially Melbourne — expect big changes for customers, local retailers and mom-and-pop shops, News 6 partner Florida Today reports.
“When the Space Coast gets Prime Now and two-hour delivery, customers can expect to get instant gratification,” said Ben Gordon, a West Palm Beach expert in logistics and supply-chain technology.
“For some orders, shoppers will receive their purchases on the same day, and possibly within two hours. This is more likely for everyday staples, and high-volume/fast-moving goods like food, toothpaste, toilet paper and towels,” Gordon said.
However, Gordon predicts the impact on existing Brevard County businesses “is likely to be dramatic.”
“It will continue to put pressure on local shopkeepers to find ways to compete against Amazon. They won’t be able to compete on convenience. And their price is unlikely to be lower,” Gordon said.
“So it will continue to accelerate the transfer of value from local businesses to e-commerce giants,” he said.
Tuesday morning, Cocoa City Hall officials confirmed that the secretive “Project Sunshine” — a proposed 202,044-square-foot distribution building off Grissom Parkway — is an Amazon facility expected to open by year’s end.
Packages will be shipped to the Cocoa station from neighboring Amazon fulfillment and sortation centers, then loaded into vehicles for final delivery to customers. The delivery station will create hundreds of full- and part-time jobs with $15 hourly starting wages.