International: Southeast News

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Posted August 06, 2021


ATLANTA – August 4, 2021 – FullStory, the leader in digital experience intelligence (DXI), today announced that it has secured $103 million in growth capital financing. The oversubscribed Series D round was led by Permira’s growth fund, which backs leading tech-enabled and digital businesses, and includes participation from all existing institutional investors, including Kleiner Perkins, GV, Stripes, Dell Technologies Capital, Salesforce Ventures, and Glynn Capital. The funding will be used to expand FullStory’s business internationally and to further enhance its award-winning DXI platform, which helps companies build better digital products and experiences across web and mobile channels by providing real-time analytics and insights to product, customer success, engineering, and marketing teams.

As businesses evolve their digital-first strategies, FullStory is designed to meet the increasingly sophisticated digital experience requirements that today’s web and mobile users demand. FullStory uniquely combines robust analytics, privacy, security, and collaboration capabilities in a highly scalable DXI platform. By combining quantitative and qualitative data, the FullStory platform uncovers diagnostic insights and identifies opportunities for brands of all sizes to make improvements that grow revenue. This strategic intelligence reveals not only what customers are doing, but why, and is immediately available to business and technical users through easy-to-use dashboards, heatmaps, and visualizations that offer a full picture of the digital experience.

“FullStory customers use our software to perfect their digital experiences, creating customer delight, and driving business value,” said FullStory founder and CEO Scott Voigt. “Combining robust behavioral data with powerful machine learning (ML) strategies and heuristics, FullStory surfaces experience-enhancing opportunities that could never be found through traditional analytics, customer feedback, or usability testing. We will continue to aggressively innovate privacy-first platform capabilities that empower global companies to bring a better version of the digital experience to life.”

FullStory has experienced tremendous momentum as enterprises increasingly utilize its unique platform to understand, measure, and improve the digital experience. The company has grown its annual recurring revenue by 70%+ year-on-year and has secured key enterprise deals against competitors at industry-leading brands, including Chipotle, FTD, Fidelity, Financial Times, Ocado Group and Peloton. More than 3,100 customers in over 60 countries rely on FullStory to boost customer growth and retention, increase revenue, and improve organizational efficiency. Today, FullStory is live on more sites than its top three closest competitors combined.


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