Posted September 24, 2021
Global retail media technology company CitrusAd has recently opened its U.S. headquarters in downtown St. Petersburg, and is planning to more than double its workforce.
The e-commerce ad network, founded in Brisbane, Australia in 2017, helps brands reach shoppers, utilizing retailers’ first-party data to make online experiences more tailored to individual shopper habits and preferences.
CitrusAd opened its St. Pete HQ physical office last October but didn’t make a public announcement until today.
The company, which has offices in Europe and Los Angeles, started looking to plant its HQ flag in the U.S. late last year.
St. Pete emerged as the prime choice as the majority of the company’s U.S.-based talent hired in 2020 was already located in the Tampa Bay area. When looking into all potential HQ sites, the company surveyed its team members about commutes, home locations, preferences to cities, walkability, et cetera. All responses led to downtown St. Pete.
“A significant factor was us wanting to find a location that aligned with the company’s young/fun spirit in being an emerging ad tech company. We felt that St. Pete hit on our desired target with its funky vibe and many expanding businesses,” Rebekah Davila, vice president of business development and onboarding, said in an email to the Catalyst.
She also has a personal connection with the city. Davila grew up in St. Petersburg and attended St. Petersburg High School and the University of South Florida in St. Pete.
“I recall growing up in St. Pete, it was basically a retirement community. It’s amazing to see the change, growth, and overall vibrant, inclusive, and emerging city we’ve all created in the past 15 years. CitrusAd is thrilled to be a part of that growth,” she said.
CitrusAd considered other areas such as Clearwater Beach, downtown Tampa, and the Carillon and the South St. Pete business areas.
St. Pete Economic Development Corporation President J.P. DuBuque and his team aided the company in its search.
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