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Posted August 20, 2021

 

The anonymous messaging app Yik Yak has relaunched after a four year shutdown, the company announced Monday.

The platform boasted that it is offering “the same Yik Yak experience millions knew and loved, and now you can live it again.”

The app was available in the Apple App Store for users in the U.S. on Monday. It will be available for download in more countries and on more devices “soon,” according to Yik Yak.

Yik Yak launched in 2013, and gained popularity largely on college campuses. The platform allows users to post anonymous posts on a range of topics and connect with users up to 5 miles away.

The app was once reportedly valued at $400 million around its peak popularity. But mobile payment company Square paid just $1 million before Yik Yak shut down to hire several of Yik Yak’s employees and acquire a non-exclusive license to some of Yik Yak’s intellectual property.

Before shutting down in 2017, Yik Yak was also plagued with posts filled with bullying, harassment and threats.

The newly launched Yik Yak site includes a section outlining community “guardrails,” as well as mental health and safety resources.

Yik Yak’s guidelines state posts with bullying and harassment, bigotry, violence and threats are not allowed on the platform. Posts that impersonate another person to “mislead” or confuse others, as well as posts that “knowingly share fake news, unless it's obvious satire," are also not allowed based on the guidelines.


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