Technology: Southeast News

Technology Southeast News curated each weekday for Alabama, Florida, Georgia, Kentucky, Mississippi, North Carolina, South Carolina, Tennessee


 Posted April 20, 2021


Software startup Itential raised a $20 million Series B from Elsewhere Partners to expand its customer base and 200-person team.

Itential provides software that automates the maintenance and management of enterprise companies’ cloud, physical or hybrid networks.

“It’s reducing human error,” said Ian Bresnahan, Itential CEO and co-founder. “A lot of activities that somebody would normally have to do, we automate that with software.”

Itential represents one of Atlanta’s largest and most successful sectors of its innovation ecosystem — business-to-business software startups. Those startups thrive on the local network of Fortune 500 companies, which are sometimes their first customers.

The most recent round brings Itential’s total investments to $25.5 million, all of which is from Elsewhere Partners, an Austin-based investment firm focused on business-to-business companies in growth stages. Elsewhere Partners’ Cam McMartin will join the Itential board.

“Not only do they understand the market, but they brought discipline and senior-level support into our organization,” Bresnahan said.

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