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 021021

Posted February 15, 2021

Ford Motor Company, its dealers, and Cox Automotive are partnering to create a new, digital used car marketplace. Ford Blue Advantage allows dealers to list and sell certified used vehicles on a single platform, backed by a Ford warranty. Cox Automotive's Autotrader and Kelley Blue Book brands had hands in developing and populating content on the site.

The online marketplace, which features familiar Autotrader styling, allows users to filter vehicles by location, Ford Vehicle Exchange Program eligibility, dealer home services (including test drive at home), price, vehicle history (no accidents, single owner), year, mileage, make, body style, drive type, fuel type, fuel economy, transmission, cylinders, exterior color, interior color, features, doors, and price rating.

"We can now connect the right shopper to the right pre-owned Ford vehicle faster than ever," said Andrew Frick, vice president, U.S. marketing. "Providing a great digital experience is paramount today, but we know customers still want to touch, smell and feel a vehicle before they buy it. Ford Blue Advantage offers the best of both worlds, enabling customers to shop online or come into a dealership, or a combination of both."

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