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Posted October 22 , 2021

 

 

Fresh from selling Blackhall Studios, Ryan Millsap is developing a streaming service – Blackhall Americana – that will cater to the action-adventure market.

Millsap on Tuesday announced Blackhall Americana, which will develop its own content. He is in the process of a $300 million capital raise, which he plans to complete in the first quarter of 2022.

“We will spend a year making content, and we will start releasing content in the first quarter of 2023,” Millsap said in a telephone interview before a scheduled press conference. “We will produce 10-episode series and movies that we will release exclusively on our streaming service.”

Millsap said action-adventure content is one of the most popular segments of the entertainment industry. Think Black Hawk Down. Think Fast & Furious. Think of characters like Rambo or actors like Clint Eastwood or Bruce Willis.

{mprestriction ids="1,4,9"}“It will be drama that escalates to some sort of physical danger,” Millsap said. “This is definitely PG-13 and above. It’s fast cars, big guns, beautiful men and beautiful women. I think there’s a massive amount of money to be made to these kind of shows to the marketplace.”

Millsap, who moved to Georgia from the West Coast eight years ago, has become a leading booster for the state and the local film industry.

“Georgia is the place to do this,” Millsap said. “It is Americana-friendly state, a military-friendly state and a gun friendly state.”

What might be the most significant aspect of Blackhall Americana is its plans for vertical integration for the entertainment industry. Up until now, Georgia has been primarily a state where movie productions are shot. But the industry is much more complex than producing the content.

“We are going to be developing the content here,” Millsap said. “The writers will be here. The development teams will be here. The capital will be based here. We will make as much as we can in Georgia. We will distribute it from here, and we keep all the profits here.”

 

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