Technology: Southeast News

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Posted July 21, 2021


Organizations are accelerating their digital roadmap with their assets now spread between on-premise and cloud environments. As part of their security and compliance needs, there is increasing demand for a SaaS-based product that can be easily stood up and allows them to achieve access certifications such as SOX, HIPAA, PCI-DSS, GDPR, and ISO 27001 even while undergoing a transformation.

Enter SecurEnds, an Atlanta-based tech startup that helps companies reduce security risk and costs by automating identity governance and access control. Using artificial intelligence (AI) and ML-enabled predictive analytics, SecurEnds has built a versatile product without the constraints of incumbent legacy on-prem solutions, providing high ROI, strong time to value, and lower total cost of ownership than legacy solutions in the market.

SecurEnds’ cloud-native suite of products bolt-on directly to existing customer applications, such as Active Directory, ServiceNow, Ping, Workday, and Okta, among others, empowering organizations to achieve their desired risk and compliance standards.

Today, SecurEnds announced it has raised $21 million Series A funding led exclusively by Elephant. The investment, which is one of the largest A-rounds in Atlanta’s burgeoning cybersecurity and tech startup ecosystem to date, comes following a 340% increase in year-over-year annual recurring revenue for the 4-year old startup. Previously bootstrapped by its founders, SecurEnds now boasts nearly 100 customers and maintains prominent technology and reseller partnerships around the world.


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