Technology: Southeast News

Technology Southeast News curated each weekday for Alabama, Florida, Georgia, Kentucky, Mississippi, North Carolina, South Carolina, Tennessee



Posted July 02 2021

Vroom said Monday it has launched new hub in the Atlanta area designed to prove “a more customized driveway experience” for consumers within a 25-mile radius that includes nearly 500 zip codes and 7 million people.

In the past two-and-a-half months, Vroom has added hubs in Denver, Chicago, Los Angeles, Detroit, Dallas and now Atlanta.

The used-car ecommerce platform has delivered in the Atlanta area since its 2012 founding, but its new hub — located in Fairburn, Ga. — aims to provide “an experience that includes a more personalized concierge service where customer advocates transport cars directly to car buyers’ driveways on Vroom-branded trucks and show them how to use their new vehicles.”

{mprestriction ids="1,4,9"}The market has proven to be a growing one for Vroom. Sales in the Atlanta area were up 135% between 2020 and 2021, and Vroom upped its consumer purchases by 305% during the same time frame.

“With our valued customers in mind, creating a more personalized driveway experience and rolling out more local hubs across the country has been a priority for us at Vroom and we’re excited to launch this offering in Atlanta, a city well known for its many roadways and heavy highway driving,” Vroom chief logistics offer Mary Kay Wegner said in a release. “As we prioritize expanding the Last Mile experience nationwide, we’ll continue to grow and invest in our senior logistics team to support these efforts.”


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