Technology: Southeast News

Technology Southeast News curated each weekday for Alabama, Florida, Georgia, Kentucky, Mississippi, North Carolina, South Carolina, Tennessee


 Posted April 21, 2021


Sport AI sees the pandemic as a catalyst for growing fantasy sports.

The startup is moving to Birmingham to fuel the technology and ‘democratization’ of the space.

Noah Kim, CEO and co-founder, played football at The College of William & Mary and worked in the mobile product management space prior to jumping in as an entrepreneur. He told Hypepotamus that he knew he wanted to combine his love of technology and sports in some way because “in the past, there was a large rejection of data and technology [within sports].”

While he hung up his cleats after college, Kim soon started diving into fantasy leagues. “I realized there’s a huge problem,” he said. “There’s a lot of platforms to play, but not a lot of ways to get data analysis and empower the user…I’d play and I’d have to go off guessing and my own knowledge of the sports.”

Fantasy leagues have helped bring friends, families, and communities together over a shared interest in sports, and have helped even passive viewers get more connected to professional sports.

The ‘shady’ part of the fantasy sports industry, Kim says, comes when players look to bookies or ‘experts’ to help build a winning team.

For Kim, Sport AI will “democratize the fantasy sports analytics process to help the expert and the serious player, but also help the beginner or the more casual user understand sports analytics.”

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