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Posted July 13, 2021

 

Birmingham’s Shipt is announcing a new feature rolling out today on its mobile app and website to help meet the dietary needs of its customers.

The shopping delivery service says it is the first to offer the feature, which will cover more than 400,000 products and cover almost 20 dietary labels.

According to the company, when customers log into their Shipt accounts, they can click on a dietary preferences banner at the top of the home page which will save their dietary preferences in their profile. This will make it easier to find products that fit the Atkins, Keto and Paleo diets, as well as kosher, pescatarian, vegan, vegetarian, low-sodium, sugar-free, non-GMO, Gluten free and organic preferences. Customers can update the preferences in their Shipt profile at any time.

And when customers search for items, Shipt will boost and tag products that match the dietary preferences saved in their profile, the company says. Shoppers will also have access during product substitution searches, so selections will be more relevant to each person.

{mprestriction ids="1,4,9"}“This feature helps customers easily use Shipt while maintaining their lifestyle preferences,” Karl Varsanyi, chief experience and product officer at Shipt, said. “We know that Shipt Shoppers are the gateway to personalization and Shipt’s new dietary preferences feature helps them get to know customers better and make that personalization even stronger.”

To use Shipt’s dietary preferences feature, visit the website or download the app.

At present, Shipt reaches 5,000 cities, or approximately 80 percent of U.S. households, and has about 300,000 shoppers.



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