Technology: Southeast News

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Posted July 13, 2021


Birmingham’s Shipt is announcing a new feature rolling out today on its mobile app and website to help meet the dietary needs of its customers.

The shopping delivery service says it is the first to offer the feature, which will cover more than 400,000 products and cover almost 20 dietary labels.

According to the company, when customers log into their Shipt accounts, they can click on a dietary preferences banner at the top of the home page which will save their dietary preferences in their profile. This will make it easier to find products that fit the Atkins, Keto and Paleo diets, as well as kosher, pescatarian, vegan, vegetarian, low-sodium, sugar-free, non-GMO, Gluten free and organic preferences. Customers can update the preferences in their Shipt profile at any time.

And when customers search for items, Shipt will boost and tag products that match the dietary preferences saved in their profile, the company says. Shoppers will also have access during product substitution searches, so selections will be more relevant to each person.


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