Dive Brief:

  • Shipt has launched a new tool that allows consumers to designate their favorite personal shoppers, who will then get prioritized to handle future orders, according to a press release on Tuesday.
  • The new tool, which at launch is only available to Shipt members, lets them designate any personal shopper they give a five-star rating to as a “preferred shopper.” If the shopper accepts, they are then added to that members’ preferred list and prioritized to handle future orders. 
  • Further personalizing the relationship between shoppers and members helps Shipt differentiate against online grocer competitors like Instacart, DoorDash and Uber.


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