Posted September 23 , 2021
Shipt on Monday introduced an exclusive new benefit with Visa to provide free Shipt membership to the millions of Visa consumer credit cardholders in the U.S. that enroll in the benefit — representing half of U.S. market share of credit cardholders.
An independently operated unit of Target Corp., Birmingham, Ala.-based Shipt provides personal shopping and delivery services in more than 5,000 U.S. cities, accessible to 80% of the nation’s households. Its retail partners span the grocery, alcohol, kitchen goods and household staples, pet care, health and wellness, and business products segments.
While initially focused on traditional grocery retailers such as H-E-B, Meijer and Hy-Vee, Shipt also offers home delivery from its parent company Target, as well as such diverse retailers as Rite Aid, Petco, Office Depot and OfficeMax, CVS Pharmacy and Costco Wholesale.
Beginning Monday, Sept. 20, all U.S. Visa consumer credit cardholders can enroll to get free delivery of groceries and other home essentials on all Shipt marketplace orders over $35, ranging from national brands like Bed Bath & Beyond, CVS and Target to a wide variety of regional and neighborhood grocers.
"When we began discussing this opportunity, it became immediately apparent that Shipt and Visa value investment in innovative solutions and above-and-beyond customer service," said Kelly Caruso, CEO at Shipt. "Together, we're proud to offer Visa consumer credit cardholders the benefit of time savings and convenience by leveraging a network of trusted Shipt Shoppers who are committed to getting you exactly what you want, when you want it."
While nearly 30% of American consumers have made online grocery shopping part of their routine, according to Kantar ShopperScape, the Shipt benefit for Visa's consumer credit cardholders can help fast-forward adoption of same-day delivery by allowing millions to try Shipt for free, the two companies said. While there have been partnerships between delivery companies and card issuers in the past, this Shipt benefit for Visa consumer credit cardholders is made available to all Visa consumer credit card issuers.
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