Posted July 12, 2021
CHARLOTTE, N.C.—Five local TV stations have launched ATSC 3.0 broadcasts in Charlotte, N.C., a move that will allow the stations to deliver improved audio and video as well as new types of information and interactive features.
The five local stations launching the new third-generation digital TV broadcast technology are Cox Media Group’s WAXN-TV, Cox Media Group’s WSOC-TV (ABC), Nexstar Media Group, Inc.’s WJZY-TV (FOX), Gray Television’s WBTV-TV (CBS), and Tegna’s WCNC-TV (NBC).
“Watching in NextGen TV immerses the viewer in stunning video with brilliant color, sharper images, and deeper contrast, making them feel like they’re part of the action,” explained Paul Curran, executive vice president of television at Cox Media Group. “NextGen TV adds a whole new dimension to TV viewing with Voice + audio from Dolby, available only on NextGen TV. Viewers will feel the power of movie theater-quality sound, allowing them to hear every voice clearly and offering uniform volume across different channels.”
NextGen TV is a feature built into select new TV models manufactured by LG Electronics, Samsung, and Sony, and now widely available to consumers.
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