Technology: Southeast News

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Posted June 17, 2021

Durham e-commerce startup Spoonflower, which sells custom fabric and runs a marketplace for designers, has been bought by Shutterfly in a deal worth $225 million.

The sale comes after Spoonflower saw record growth during the pandemic, as consumers chose to shop online instead of in-person and more people turned to crafting while stuck at home.

{mprestriction ids="1,4,9"}Spoonflower lets artists upload their own designs to its platform, making it easier for them to create custom products.

The 12-year-old company saw its sales grow by 162% in 2020, The News & Observer reported, leading to the opening of a new manufacturing facility in Durham and a plan to grow its team to 450 employees from 350.

 

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